Since The Weeknd is performing at the Super Bowl Halftime show, I thought it’d be nice to post a little guide to his discography for anyone interested in looking to do a deep dive into his work. I would’ve posted this the day of the event, but I assume that some people would probably like to go through it over the weekend.
This shares a direct overview of his released material, talking about his career and the background of the music, the videos, the meanings and all. I’ve written this from a pop perspective, keeping in mind that his history might be fairly new for general pop fans.
I also go into the storyline of the red suit character, if your interested in catching up on that narrative before the Halftime show (which will continue the story), I’ve listed the chronological order below followed by an explanation of that narrative.
I wanna be clear that the interpretations/theories are not conclusive. Abel rarely shares the metaphors or meanings behind his music. This is based on widely based on fan discussion/mutual interpretation. Fans can feel free to expand on anything in the comments.
It is important to know about Abel's backstory to get a certain perspective of where he’s coming from, especially when discussing the songs that deal with substance abuse. These recent articles cover his early years really well and share an up-to-date point of view of his success.
Variety 2020
Billboard 2021 - Also a good source for getting to know his team.
So, an essential TL;DR is this: Abel Tesfaye came from a broken home, he was born to Ethiopian immigrant parents who split up when Tesfaye was less than seven. He then lived with his mother and grandmother, only rarely seeing his father but having a nice impression of him. His drug addiction started as soon as he was a high schooler, he turned to shoplifting to pay for this need of various substances. Soon he dropped out of high school, leaving his home the same weekend, which would later inspire his stage name, The Weeknd. The name is reference/homage to the weekend his life changed.
Quick side note, I didn’t think this post would nearly reach the character limit. So I’ve cut out excess detail and lists of producers (with the exception of After Hours since we’re in that era).
Table of contents

1. XO.
2. House of Balloons.
3. Thursday.
4. Echoes of Silence.
5. Trilogy.
6. Kiss Land.
7. King of the Fall.
8. Beauty Behind The Madness.
9. Starboy.
10. My Dear Melancholy.
11. After Hours.

XO.

XO is the record label that The Weeknd and co. created in order to publish the first mixtape (House of Balloons) and the ones that would follow afterwards. XO has a lot of meanings that have to do with what went into the music and what still goes into it. XO is what the fans call themselves, popularly with the phrase XO Till We OD (shortened to XOTWOD); another way of saying “we’re ride or die for The Weeknd and his team.”
While some argue that it could mean anything since there isn’t clear meaning to it, fans continue to associate the abbreviation with ecstasy (X) and oxycontin (O). That definition stems from XOTWOD, fans assume it’s true because of the team’s history of drug usage. While others take it as it’s classical definition “hugs and kisses” because of the consistent lyrical nature of The Weeknd’s songs.
Overtime the definition of XO is simply known as: the fans, the crew, and the label. The Weeknd is more than just one person, he comes with XO. For the sake of clarity in this writeup, I’m going to refer to his crew as XO and the fans as “the fans.”
XO still serves as a record label, the current roster is The Weeknd, Belly, Nav, and Black Atlass. It remains The Weeknd’s record label and was his first label before becoming a subsidiary of Republic Records.
Throughout his career, The Weeknd has worked with Illangelo, a Canadian producer who’s work the fans adore. Carlo “Illangelo” Montagnese was one of main the producers on The Weeknd’s Trilogy, he’s credited on each track. The fan base claims his work to be some of the most notable artistry in The Weeknd’s discography. Their work together continued with Beauty Behind The Madness, Illangelo worked on seven tracks for that album. He then returned for After Hours working on another seven tracks.
DaHeala, another Canadian producer, is another significant factor in The Weeknd’s music. Jason “DaHeala” Quenneville worked as lead producer on Kiss Land. He returned to work on six tracks for The Weeknd’s Beauty Behind The Madness, including the hit Earned It. DaHeala returned as a writer for six of the songs on Starboy. Then DaHeala worked on nine After Hours tracks, and worked as the only producewriter alongside The Weeknd for bonus tracks Missed You and Final Lullaby.

House of Balloons.

Didn't wanna make this NSFW, so here's the super clean edited cover

This is a happy house. We’re happy here. (House of Balloons/Glass Table Girls)

One of the most iconic title tracks of all time. House of Balloons is about a lifestyle of drugs, sex, and partying; all in effort to drown out self-doubt. It comes from a place of wanting to make it big while doing what you can to survive, all while pretending everything’s alright. The mixtape describes various sorts of women, how they’ve had impacted the life of someone who’s already down on his luck.
Fans often refer to House of Balloons as The Weeknd’s best work. The mixtape was the first introduction the world got of XO, and it was one hell of a way to make an impression. It’s personal for the fans and Abel because it’s the only piece of work known to be based on his life. At the end of the day he’s a songwriter, with many of his albums he creates scenarios and world that he likes to explore through the music. But House of Balloons is known to be based entirely on his life. It remains The Weeknd’s most critically acclaimed work.
House of Balloons was crafted through the influences of Hip-Hip/Indie-Rock with the main focus on R&B. Through the genius of Ilangelo, the record was—and is—mesmerizing capturing the essence of a lifestyle that The Weeknd described as “anti-everything.”
House of Balloons assisted The Weeknd in gaining the attention of Republic Records, which would then host The Weeknd’s own label XO. Though hesitant at first, XO decided to partner with Republic after the co-founding brothers Monte and Avery Lipman kept coming back to Toronto solely for The Weeknd.
House of Balloons received three videos, The Knowing, Wicked Games and Twenty Eight. The Knowing was the very first video The Weeknd made, so of course it’d be something other-worldly; it essentially reflects the song itself but in a sci-fi setting. Twenty Eight represents Abel’s life after fame but also his remorse of letting captivating women into his life.
Fun fact— House of Balloons is an actual place in Toronto, it was where him and his crew lived after he dropped out of high school. They’d host parties, call girls, do drugs, and to make it less depressing they’d fill it with balloons.

Thursday.

Valerie on the cover

Welcome to the other side. (Life of the Party)

Thursday consists of the same themes as HoB; sex and drugs. But there’s a twist, he’s in a semi-relationship with this girl Valerie. She’s the only one on his mind, even though they meet only one day of the week, any guesses on what day that could be? Through The Weeknd’s phenomenal voice and the insane production, we’re also presented with this story of a toxic relationship where Valerie used to have the upper hand but she no longer does when she falls for The Weeknd.
While Thursday isn’t entirely about the relationship of The Weeknd and Valerie, it consists of reflections to Abel’s life after the release of House of Balloons. The song Rolling Stone notably has a double meaning, in which Abel asks his fans if they’ll stick with him when he gets mainstream appeal and decides to change his sound.
The track Valerie wasn’t on the original release of Thursday, it added when Trilogy was released. Ending the mixtape with Heaven or Las Vegas meant that The Weeknd’s actions with and without Valerie were a result of his fatherless childhood, making him push anyone away. That meaning behind Thursday doesn’t change when Valerie is added to the track list, it just means that both want the toxic relationship back.
The Zone (feat. Drake) was the first feature The Weeknd had on any of his work, the video for it was released in November of 2012. Rolling Stone had also received a video in October of 2012. Both were directed by The Weeknd and reflect the two different aspects of Thursday. The Zone has Valerie living it up in the House of Balloons. And Rolling Stone has The Weeknd doing a photoshoot for Trilogy, reflective of the song itself.
Fun Fact— the female voice heard in Lonely Star is The Weeknd’s, he pitched his voice to make it sound like a woman’s.

Echoes of Silence.

Diana on the cover

Laisse tomber les filles. Un jour c'est toi qu'on laissera. [Leave the girls alone. One day it’ll be you they will leave.] (Montreal)

Out of a dark introductory into the early life of The Weeknd, Echoes of Silence is the darkest work of his Trilogy. Let’s be honest the story here isn’t entirely ethical at times but makes for one hell of a mixtape.
Similar to Thursday, Echoes of Silence follows a storyline. After accumulating success, The Weeknd gains the attention of various women. There was this one woman (D.D.) who he liked but she initially rejected him (Montreal). The woman came back to him for his fame status and evidently fell in love with him (Outside), but now that he’s got the upper hand he treats him like a groupie (XO/The Host) and lets... bad things happen to her; she’s gotta pass a test before she can get with him. This test is either drugs or his crew (Initiation). He ultimately tells this woman that he’s not exactly longterm-relationship material, perhaps because her love is temporary (Same Old Song), because he’s Next. With the end of Echoes of Silence (originally ending on the title track) the listener is left to wonder why The Weeknd left her if he’d simply want her to stay.
As a side note— Initiation should not be condoned. It remains true that The Weeknd is a songwriter and the progression of time has changed perspectives. But a song that makes such suggestions as Initiation should not be ethically/morally claimed or celebrated.
The mixtape follows The Weeknd’s lifestyle after he’s gained all this success, he’s still the same person but now he’s gotten everything he wanted. Some tracks such as The Fall continue to emphasize his journey into stardom and his acceptance of fame being temporary. With the added Till Dawn (Here Comes The Sun), The Weeknd acknowledges the changes in his life, realizing that the old lifestyle is no longer there for him or his past lovers.
Echoes of Silence is known as an underrated gem of The Weeknd’s discography, it’s well received by fans and critically acclaimed but often brushed under the rug in discussion of his work. A lot of fans and casual listeners play the mixtapes through Trilogy rather than their respective albums. This often leads to people not playing EoS either at all or only the first few tracks, this is predominantly due to the nature of the compilation being nearly three hours long.
Fun fact— D.D. is a cover of Michael Jackson’s iconic Dirty Diana. Fans have named the woman in Echoes of Silence Diana because of this track. Various theories argue that the mixtape itself is based on the Dirty Diana itself with exaggerations of the truth, or whether or not it’s a story The Weeknd crafted based on the song.

Trilogy.

Rolling Stone video doubled as a shoot

You don’t know what’s in store. (High For This.)

Trilogy is a compilation of The Weeknd’s mixtapes, House of Balloons, Thursday, and Echoes of Silence. These three mixtapes were released 3-4 months apart from one another for free digital download in 2011, they gained quite a lot of attention from various industry executives.
Prior to the release of Trilogy, The Weeknd featured on Drake’s Take Care with Crew Love. The song was Abel’s first exposure to a Rap crowd/Rap fans, more people began listening to his music after the release of Take Care. The Weeknd then featured on Wiz Khalifa’s Remember You, which served as the second single off Wiz Khalifa’s O.N.I.F.C. Following those two releases, The Weeknd released Wicked Games as the first single off Trilogy.
Trilogy was formed after The Weeknd came under Republic Records’ management. The compilation album reached a debut/peak position of 4 on the Billboard 200 while reaching number one on the US Top R&B/Hip-Hop Albums chart. It’s a well received album with the highlight said to be House of Balloons, which arguably went on to influence various sorts of R&B music of the 2010s.
Videos for Trilogy

Kiss Land.

Iconic

I went from starin' at the same four walls for 21 years. To seein' the whole world in just 12 months. (Kiss Land)

Kiss Land is based on The Weeknd’s tour life. Visiting unfamiliar places gave Abel horror movie vibes. A guy who used to own the city (Toronto) he lived in is now a small fish in the ocean of the entire world. The Weeknd’s first studio album was a great introduction into the sound he would soon get well acquainted with.
While continuing the R&B sound with the essence of Dark Wave, the album explores emptiness and regret throughout the lyrics—or what pop fans could categorize as dark pop—. The Japanese aesthetic used for various videos and the single covers/booklet reflects the themes of feeling overwhelmed by such a loud world that there’s no point in being if you don’t belong.
The album explores the real-world and the women in it as well as regrets regarding past actions, namely letting go of women who could’ve been the one in Adaptation. The Weeknd attempts to find that satisfaction in other women and past lovers, but accidentally falls for a sex worker in Belong To The World. With Wanderlust he accepts and expresses that love in the modern world isn’t entirely possible. While continuing to tour the world he enjoys these new experiences with XO (Live For feat. Drake), as well as the new women in his life (Kiss Land). And when he’s back home, he accepts the loss of the relationship he cherished.
Kiss Land debuted and peaked at number two on the Billboard 200. It was fairly acclaimed but gained a massive cult following. There were four videos for made for the album, the title track, Belong To the World, Live For (feat. Drake), and Pretty. Those four songs received interesting visuals that kept up with their respective themes while Belong To the World/Kiss Land got visuals that matched the aesthetic of the album. To this day fans ask Abel for a part two to the horror-movie-inspired album after he said it’s the only album he would have a sequel for.
Videos for Kiss Land
Fun Fact— The video for Kiss Land on YouTube is an extremely edited version of the actual video shot for the song. The directors cut further explores the erotic-horror themes if the album.

King of the Fall.

King of the Fall 2020 cover (even though I talk about three other songs here)

Driving by the streets we used to walk through like a triumph. (King of the Fall)

These next few song were released between the Kiss Land and Beauty Behind the Madness era. Some fans would classify them as part of the Beauty Behind the Madness era—I’d say the same tbh—but they stand apart on the basis of success and acclaim. It’s a transition between The Weeknd being an underrated R&B musician to being a mainstream artist with massive recognition and appreciation.
The first of these four songs is King of the Fall. A fan favourite and a standout in The Weeknd’s discography. This is one of The Weeknd’s few Rap tracks, it gained a lot of attention within the Rap sphere. It was the way in which XO would announce that they’ve made it, little did they know that this was just the start.
Prior to the release of Beauty Behind the Madness (BBTM), The Weeknd gained mainstream attention. The Weeknd’s exposure to mainstream music was uphill, it wasn’t overnight. The first taste of BBTM came from Often, a song that reflected the themes of sex that Abel was known for. The track was released more than a year before BBTM’s release and had made it onto the trackless unlike King of the Fall. Slowly but surely The Weeknd gained exposure, his main sources of exposure were through a collaboration and a soundtrack.
Most pop fans heard about The Weeknd through his hit collaboration with Ariana Grande, Love Me Harder. The collab was made through Republic when The Weeknd said he wanted more than what he had gotten through Kiss Land. Ariana and Abel had formed a real bond cough The Hills cough, their bond assisted the song in becoming a memorable hit for both artists. Love Me Harder was a top ten hit on the Billboard Hot 100.
Later that year, The Weeknd was featured on the Fifty Shades of Grey soundtrack with Earned It, as well as Where You Belong. Earned It became a massive hit peaking at 3 on the Billboard Hot 100 and receiving an Oscar nomination for The Weeknd; a massive milestone for XO. Earned It kept up with Abel’s signature lyrics but the production differed heavily from the sort of R&B he was known for.
Videos from that era

Beauty Behind the Madness.

I can hear this image

I'm that ***** with the hair singin' 'bout poppin' pills, fuckin' bitches, livin' life so trill. (Tell Your Friends)

Following the success of Love Me Harder and Earned It, the Beauty Behind the Madness era began with The Hills. This was The Weeknd’s first number one on the Billboard Hot 100. Along with the video, The Hills became an addictive classic. The production and lyrics mirror a mature version of the sound that was originally found on Trilogy. It was truly in keeping with The Weeknd’s character, the only difference was his haircut.
Next came Can’t Feel My Face, a Max Martin production that differed greatly from anything The Weeknd put out in the past. In past songs, Abel had expressed his fear of losing his following if he went mainstream simultaneously asking his fans if they’d stay. He repeats that sentiment in the Can’t Feel My Face video. The sound has changed, the lyrics stay the same but now he’s a pop-star. The song became a hit as it reached number one on the Billboard Hot 100. With this massive bop previous fans still stayed, The Weeknd becoming a pop singer didn’t at all alter his image or sound; he mastered it.
In The Night and Acquainted were released as singles on the same day, the were the only singles to come after the release of Beauty Behind The Madness. The former received a music video treatment that followed the theme of the song itself while also starring Abel’s girlfriend at the time, Bella Hadid. Acquainted was robbed of a video even though Abel had shown off the fact that a video was in development; the song kept in the tone of The Weeknd’s work prior to BBTM.
Beauty Behind the Madness captures a Hollywood-based reality that The Weeknd came to understand: the dark aspects of your life will continue to follow you wherever you are. Real Life, Losers (feat. Labrinth), Tell Your Friends, Dark Times (feat. Ed Sheeran), and Prisoner (feat. Lana Del Rey) all capture a nihilistic view of a dream achieved.
Most of the videos of Beauty Behind The Madness have a mysterious white man. He’s featured in The Hills, Can’t Feel My Face, and Tell Your Friends. That man represents the devil. Throughout his journey in those videos, (The Hills) Abel runs into the devil after his car crash, (Can’t Feel My Face) he’s at the club then lights him on fire. The significance behind the fire could be selling his soul to the devil, BBTM is about Hollywood and a popular Hollywood myth is that celebrities sell their souls to the devil in exchange for fame. So in the Can’t Feel My Face video, Abel changes his sound to Pop (from R&B) thus leaving his signature sound in order to become famous, everyone starts enjoying his music once he’s sold his soul.
Then we see The Weeknd burying himself in Tell Your Friends, perhaps leaving the old Abel behind after the deal with the devil. However, instead of thanking the devil, Abel takes his revenge and shoots him. But wait, there’s more! The album trailer for BBTM features the devil burning a billboard with The Weeknd’s face on it, revealing Beauty Behind The Madness. HOWEVER, the final cut for the video features the devil being arrested while The Weeknd watches. This is a more realistic form of karma that the devil gets.
Videos for BBTM

Starboy.

Filled with bops

If I could, I'd trade it all, trade it for a halo. And she said that she'll pray for me, I said, "It's too late for me.” (Ordinary Life)

After the massive success of Beauty Behind the Madness, there was a lot of hype around what The Weeknd would do next; evidently he decided to explore Pop. The fandom he had gained wasn’t entirely based in the Pop sphere, his fans consisted of general Rap fans, but Starboy attracted the Pop audience.
Initially, most of his older fans couldn’t get behind Starboy, it differed greatly from the previous sound. It was crazy to think that the guy who made Trilogy managed to make such a Pop-centric album. But this was Abel expressing his versatility.
Since this is where most pop fans found out about Abel’s work and became fans I won’t talk too much about the singles, rather more about the album itself. His work with Daft Punk cemented this album in an efficient mix between Pop and R&B, where Beauty Behind the Madness was more R&B with Pop, Starboy was considered Pop with R&B.
Beyond the genres, Starboy explores two evident themes. One being his life with fame and recognition. The next being his love life in Hollywood, this aspect of the album came from his relationship with Bella Hadid which ended after the release of the album.
The cross became the symbol for that era and appeared in the album’s photoshoot as well as the videos. There was never any conclusive word on the use of the cross but there are various theories about it, something to note is that Abel was raised Christian, it could perhaps be a reflection of his past.
The cross he uses to destroy his accolades (Starboy video) is assisting him rather than something that’s holding him back. Abel’s upbringing was rough but now he’s celebrating it rather than feeling bad for himself. The cross continues to come up in the Party Monster video, this time it’s in the party house he’s making his way through. Then it shows up in the video for Reminder, this time in the form of his merch, the people wearing it are perhaps representative of his fans. Then we see it in the False Alarm video, both Abel and the girl are wearing it; the notable thing being that Abel holds his cross up before dying. Then in the brilliant video for Secrets, after giving up on the girl he’s with he leaves the building to find a giant cross. And finally in the I Feel It Coming video, The Weeknd sports a shiny cross necklace, and Daft Punk find it years and years after Abel froze.
The videos tell us that the cross is an evident piece of his story. This could mean that his past will always be with him, no matter what sort of fame he’s experiencing he’ll always be who he once was.
Also, I’m gonna take this moment to once again the genius that is the Secrets (both the song and the video). Yes it’s my favourite song/video off of Starboy but it’s so underrated.
Videos for Starboy, Secrets video bottom right
Fun Fact— Most demos of the tracks on Starboy weren’t as pop as they became, they started off R&B but became pop after production.

My Dear Melancholy.

Note the comma

They said our love is just a game, I don't care what they say. But I'ma drink the pain away, I'll be back to my old ways. (Privilege)

Oof (but in a good way, this whole thing is a bop). For this one I’m gonna talk extensively about The Weeknd’s relationships, which personally feels really invasive but it’s but it’s essential when talking about these sad boy anthems. Beyond that I’d just like to state that though they are part of the narrative both Bella Hadid and Selena Gomez deserve respect/privacy.
So when it comes to Pop music fans I think it’s safe to say that we all know a lot about this one. My Dear Melancholy (MDM) came after the very public relationship of The Weeknd and Selena Gomez. However it’s not just about Selena, some songs reflect his relationship with Bella Hadid (whom he got back with a month after MDM’s release).
My Dear Melancholy consists with The Weeknd’s exploration/mastery of merging Pop and R&B together. The EP was praised by fans for its lyrics and production, many went on to theorize that it was his most personal project since House of Balloons. The EP was the shortest album to reach number one on the Billboard 200.
My Dear Melancholy and fan conspiracies; name a better duo. The first theory being that the EP is entirely about Selena Gomez which wasn’t too much of a mystery since the lyric “I almost cut a piece of myself for your life” exists. Not only did MDM come after Abel’s relationship with Selena Gomez but also after his relationship with Bella Hadid. As far as fans were aware those two relationships were the most important relationships Abel had ever been in.
In theory, the songs about Bella and Selena can be categorized. Call Out My Name, Try Me, and Privilege are likely about Selena. Wasted Times, and Hurt You are likely about Bella. Leaving I Was Never There to act as an introspective look into The Weeknd’s life, basically making him hop back on his vices for comfort.
Another popular theory was that My Dear Melancholy was the first of another trilogy. This rumour was widely believed due to the comma at the end of the title on the album cover. But the fans soon gained a real reason to believe this theory, since the CEO of XO (the record label), Sal had liked an Instagram post that featured the cover and alleged date. Since Trilogy is a fan favourite this conspiracy spread like wild fire, so much so that fake titles and covers were made. The name of this trilogy would be: (1)My Dear Melancholy, (2)We’re Alone Together, (3)Abel.
Only one song served as a single for the EP. Call Out My Name was released nearly two months prior to the actual release of the album, it debuted/peaked at number four on the Billboard Hot 100. The mysterious video captures The Weeknd in various atmospheric places that reflect the tone of the EP, a haunting yet unexplained reality that the listener is to reflect on.
From the cover, to the music, to the video, to lyrics, My Dear Melancholy is an introspective reflection of heartbreak.
Call out my name video

After Hours.

Talented, Brilliant, Incredible, etc.

My darkest hours. (After Hours)

After Hours comes after success but references two lows in The Weeknd’s life. The album welcomes darkness and leads the listener towards a dead-end. The Weeknd’s past two albums (Beauty Behind The Madness and Starboy) ended on hopeful notes, they left the listener with a sense of hope but all hope his lost with After Hours.
Fans compare After Hours to House of Balloons—a rare occurrence considering House of Balloons’ acclaim—arguing that both albums are on the same level. Debate continues on whether or not both albums are on the same caliber. The belief that After Hours stems from reality does a lot to help its side of the argument.
The era began with Mercedes-Benz commercial that featured Blinding Lights, that was our first taste of the everlasting bop. Heartless was premiered on an episode of Memento Mori hours before its release on the 27 of November (2019), Blinding Lights was released two days later. Both videos were as brain melting as promised and the served as the tip of the iceberg.
After Hours was released nine days after COVID-19 was declared a pandemic, there was a massive risk in releasing an album that would not have a lot of promotion after it’s release (other than magazine coverage). There was no telling whether or not people would pay attention to the album during the height of the fear surrounding the pandemic, but it was a massive success. After Hours debuted at number one on the Billboard 200, with singles Heartless and Blinding Lights topping the Billboard Hot 100.
The album is layered with haunting productions that remains predominantly R&B but dives deep into Pop with some of the tracks. Max Martin produced the massive hit Blinding Lights as well as In Your Eyes, Save Your Tears, Hardest to Love, and Scared to Live which samples Elton John’s Your Song. Other notable producers include Metro Boomin who worked on the hit Heartless as well as Escape from LA, Faith, and Until I Bleed Out. With Kevin Parker on the interlude Repeat After Me.
Beyond the production are the narrative driven lyrics. In theory the album references two significant events in Abel’s life, his second breakup with Bella Hadid and his arrest in Las Vegas. The latter was due to his misbehaviour; in January 2015 he punched a cop in Vegas, lmao. Which means that After Hours is a recollection of The Weeknd’s first few years in LA. He merges the concept of his breakup with the idea of being an upcoming star, feeling free in the city of lights all while diving deep into the meaninglessness of those lights.
While After Hours starts with loneliness and a second chance it leads up to Abel returning to his vices of lust. In Alone Again his loneliness caught up to him and he’s asking for a second chance. He acknowledges his mistakes and situation in Too Late/Hardest to Love, in Scared to Live his ex then returns to him for a second time. He remembers his past ways in Snowchild and the way in which it lead to better days, but where do you go after such highs? In Escape From LA he faces the superficial reality of Hollywood, glad that he got that he got back with his ex, while continuing to question if it’s worth it. But he fucks up the second chance when she pulls up to the studio.
Who is she? Much like the other mysteries surrounding The Weeknd’s music, we may never know. Is it all more of The Weeknd’s songwriting ability or is it driven by reality? Fans found a merge between the two to be more accurate, After Hours is about heartbreak and a return to the vices that held The Weeknd back.
Heartless is when The Weeknd is once again back to his ways, he may have been in a serious relationship but after throwing that away he spirals back to the way he once was. It’s sad but it’s one hell of a song. Speaking of brilliant songs, Faith is when Abel admits that he’s back on his vices, he states that he needs his ex back with him till the end; he’s back to self-loathing.
So when he says he’s blinded by the lights, there’s two meanings to it. The Faith outro tells us that he’s in a car with flashing lights, a cop car (as confirmed by Abel) to be exact. Then Blinding Lights tells us that while he’s watching the bright lights of Vegas pass him by he calls out for the girl that he regrets losing. That is the peak of the After Hours narrative. He’s behaving badly over the loss of the girl he loved and is now at the worst position trying to find her and gain her trust for a third time.
Following Blinding Lights is In Your Eyes, this is where The Weeknd vows not to judge her; he can see right through her but will never do anything to make her upset. Does this mean their back together? Not exactly. Save Your Tears details a sort of moving-on that The Weeknd isn’t ready for but tries to help her move on, blind to his own inability to move on. Does it work? Not really. Repeat After Me (Interlude) shows that he’s still trying to convince himself that he’s unfazed by the loss of a meaningful relationship.
Then you hear a true masterpiece. The title track is a spiral into true regret and an apology for his actions, he admits that his ex girlfriend is the only reason he lives. In a dark lonely city she’s the only one keeping him sane. But his pleas fail, Until I Bleed Out is when The Weeknd no longer wants her in his life so much so that he wants to erase his memory of anything related to her. The bonus tracks then echo the final sentiment.
It’s one sad ass album, ain’t it. But here’s where the Red Suit Character comes in.
Shoutout to the makeup department
The album isn’t the only narrative to follow with After Hours. The videos for the album follow their own sort of narrative. The story follows an unnamed guy that goes by “red suit character” according to The Weeknd.
There’s a lot of confusion and endless theories surrounding this character’s story, after The Weeknd confirmed that it’s about a decent into Hollywood culture it makes more sense… kind of. I’m gonna discuss the storyline without talking about the movies that have influenced it, this way the focus remains on the character.
The order of these videos is Heartless / Blinding Lights / Blinding Lights (Live on Kimmel)* / After Hours short film / In Your Eyes / Until I Bleed Out / Snowchild / Too Late / Live at AMAs* / Save Your Tears
*Though all live performances could count as part of the narrative, these one relate directly with the videos that follow.
He’s is first seen in Vegas with Metro Boomin (Heartless), intoxicated on various substances. He dives deeper into his high until he licks a frog, after that he faces the true effects of this high. He’s frightened by the result and runs far away from Vegas. (Blinding Lights) He’s then found in LA, where he’s dancing in the street, hypnotized by the singer, beat up by guards, and races past all those bright lights in his Benz. Ultimately realizing the shallowness of the Los Angeles fantasy.
(Blinding Lights Live on Kimmel) We then find him performing Blinding Lights live, while he attempts to find more reason in within the madness city; he couldn’t find it on the streets so he goes to the stage. (After Hours short film) Even then there’s no meaning to anything in the city, he mindlessly wanders into the depth of the subway where he’s dragged by the reality of it all and ends up possessed. (In Your Eyes) After being possessed he chases the woman whose boyfriend he just murdered, she runs into a club falls deeper into the After Hours fantasy, in a successful attempt to defend herself she beheads the red suit character and dances all over LA with his head, iconic behaviour.
(Until I Bleed Out) Then in an ethereal dreamscape, red suit character finds himself in a House of Balloons. He’s trying to escape, but the people there keep pulling him in; he’s getting higher while observing Glass Table Girls. He spirals into the antarctic, the other side of the world. From Heatless to this point in his story, his vices lead him back to the lowest point in Abel’s life. Is it Hell, Heaven or Las Vegas? (Snowchild) He relives his career up until the point where his story began. Considering he’s dead, his life basically flashed before his eyes.
(Too Late) LA girls find the red suit character’s head and live their best life. They wanna have sex with him so they find the best boy parts by calling up a stripper who could be the body. The stitch the head up with the body and do what they want. But now he’s brought back to life. (Live at AMAs) He’s had work done… He went in to get his nose fixed and the doctor said “you sure that’s all you want?” The red suit character’s face is healing while he tries to celebrate his life on top of a bridge.
(Save Your Tears) Surrounded by a masked cult he debut’s his new face. Do they like it? Are they impressed? Not instantly, their masks translate no expression so how’s he to know? Is any of this worth it? Nope red suit character continues to die inside. He finds a maskless girl in the crowd, she’s lively unlike the rest; but even then, nothing on the inside nothing on the outside. He wants death again, somehow a second chance with this city is still pointless. He tries to kill himself via the girl and himself but it’s all a facade; theatrics.
His story continues but that’s all we know so far.
The videos make a lot of film references. This post by explain these references very well, as well as past album references here (part one) and here (part two).
After Hours is inspired by a lot of movies, since Abel is in fact a cinephile. The main movies that inspired the aesthetic and storytelling are believed to be Fear and Loathing in Las Vegas (1998), Casino (1995), Joker (2019), Uncut Gems (2020), and After Hours (1985). The album tells two sad narratives but remains one of The Weeknd’s best works yet. He’s expanded his videography and enhanced the interest of people who casually enjoy his music and of course his fans.
But the era isn’t over, by the time this is posted his Super Bowl Halftime show is yet to happen. And it’ll continue the red suit character’s story.
Videos for After Hours (so far)
Fun Fact—The Heartless video features a reference to Thursday. When he’s trying to run from Vegas, a sign behind him flashes “Heartless / Heaven or Las Vegas.” This could be a reference to Abel running from his past, after all Heartless is about him returning to his vices.

END.

Thank you for reading this, again, I didn’t realize it would end up being this long. But I hope this this served as a nice refresher for any fans who wanted to revisit Abel’s work before the Super Bowl.
And I really hope that anyone interested in getting into his music finds this helpful. Once again, the theories/interpretations mentioned aren’t conclusive, they’re widely based on fan discussion/mutual interpretation.
Due to the character limit I couldn’t add too links to the albums, so here are some artist links.
Apple Music | Spotify | YouTube | The Weeknd’s Shop | Tidal | Genius

While my car is getting worked on, I started to make a BCKY ETF and wanted to share it with you all. I welcome any additions or feedback!

TECH

AAPL - Apple Inc. - Becky never leaves her iPhone behind
BMBL - Bumble - shhh don’t tell Becky’s husband 🤫
FB - Facebook - they own Instagram, Becky’s most-used app
MTCH - Match - Tinder for the casual fling ☺️
NFLX - Netflix - for those nights in 💜
PINS - Pinterest - inspiration central
PYPL - PayPal - makes online shopping soooo easy once you figure it out! 🙌🏻
ROKU - Roku - Bridgerton is on Netflix, but The Bachelor is on Hulu! Having a Roku built into the TV makes it easy to navigate
SHOP - Shopify - online shopping 🛍
SNAP - Snap - Becky prefers IG but loves Snap for the selfies and group messaging (and the secret disappearing messages 🤫)
SPOT - Spotify - music fuels the soul 🎶
SQ - Square - CashApp makes splitting the bill sooooooo easy
Z and ZG - Zillow - for daydreaming and snooping on the neighbors
ZM - Zoom - in these trying times Becky has used Zoom to stay connected with her parents 💕

Entertainment

ABNB - AirBNB - For the little getaways, staycations and girls weekends
AMC - AMC Entertainment - Becky went to second base for the first time in the back of an AMC theater (didn’t even watch any of Along Came Paulie)
BALY - Bally’s - Becky likes a night out at the casino
DIS - Disney - for the kids 💕
LVS - Las Vegas Sands - bachelorette party, anyone?
MGM - MGM Resorts - can’t wait to get back to the clubs to do some DANCING 💃
MSGE - Madison Square Garden Entertainment - nightlife, dining, girls night???
MSGS - Madison Square Garden - Becky dated a basketball player after college (don’t tell dad! 🤫)
MTN - Vail Resorts - Becky’s favorite winter destinations
WYNN- Wynn Resorts - classy casino and hotel - Becky wouldn’t be caught dead anywhere else

Food/Beverage

ABT - Abbott - Baby formula was so helpful when Kai wouldn’t breastfeed. Pedialyte for when you have one too many proseccos 😜
APRN - Blue Apron - Soooo helpful to make Becky’s once-a-week meal or when Carla the “help” is sick.
BUD - Anheuser Busch InBev - those Bud Light seltzers are NECESSARY
CAKE - Cheesecake Factory - who doesn’t love Cheesecake? 😍
DASH - DoorDash - for those quarantine takeout meals with Greg 😍
GRUB - GrubHub - tapas delivered for girls night 😻
SBUX - Starbucks - there’s 4 seasons: Winter, Spring, Summer, and PSL
SFM - Sprouts Farmers Markets - organic only 🍃
SHAK - Shake Shack - for the cheat meals 🤫
STZ - Constellation Brands - wine 🍷 anyone?

Lifestyle/Shopping

AXP - American Express - Becky’s black card never stops 🤪
BMWYY - BMW - for the Beckies with an X5
BURBY - Burberry - 💁‍♀️👜
CHWY - Chewy - Becky’s frenchie needs food, duh
COTY - COTY - Becky secretly (or not so secretly 🤪) loves Kylie, Dolce & Gabana and Chloé
DFS - Discover Financial - Becky likes getting cash back 😍
DMLRY - Daimler - For the Benz loving Becky
DOGZ - Dogness - luxury goods for the Frenchie
EL - Estée Lauder - cosmetics company founded by a fellow woman 🙋‍♀️
ELF - e.l.f. Beauty - makeup 💄 what else needs to be said?
ETSY - Etsy - omg so many cute things to buy
FLWS - 1-800-Flowers - I mean who doesn’t love flowers 🌸
FTCH - Farfetch - designer clothing ONLY
GOOS - Canada Goose - Much needed during winter when walking around Manhattan and taking selfie’s at Rockefeller Center. A little trendy but still loving it.
HOME - At Home - cute stuff for the house and cheap enough to throw away after getting that perfect pic for IG
HTHIY - Hitachi - the magic wand is Becky’s little secret
JWM - Nordstrom - designer brands ONLY
KNL - Knoll - luxury designer furniture that is so cute and so comfy. IYKYK
KSS - Kohl’s - Kohl’s Rewards are practically a currency right? 💵
LULU - Lululemon - quintessential Becky. The leggings don’t just make her butt look good, but they’re comfy and perfect for the IG flex
LVMUY - LVMH Moet Hennessy Louis Vuitton - this just speaks for itself
M - Macy’s - ugh kinda for the poor people but they have good deals so Becky will shop online
MA - MasterCard - when the farmer’s market won’t accept American Express
MLHR - Herman Miller - super expensive furniture for the home and sooo comfy
PFE - Pfizer - why is this in the lifestyle category? Because Becky would have a breakdown without her Xanax
TEVA - Teva Pharmaceutical - Becky runs on adderall that is prescribed to her son
PTON - Peloton Interactive - the ultimate Becky item - if you didn’t post your workout on your IG story did you even spin?!
REAL - The RealReal - Cartier, Chanel, Christian Louboutin, LV, Gucci, Hermès, Prada, Tiffany’s and more!
REV - Revlon - some of Becky’s fav actresses promote their products
RH - Restoration Hardware - only the best for Becky’s home
SFIX - Stitch Fix - Becky took the styling quiz and gets emails from them all the time, but still hasn’t placed an order (but she really wants to to support a company headed by a woman CEO 👩🏼‍💼)
(S)TIC - Northern Star - Becky’s frenchie gets soooo excited for her monthly Bark Box
TCS - The Container Store - Becky just CAN NOT walk by without going in
TGT - Target - 🎯 this one is self explanatory- Becky doesn’t leave until it’s dark out
TSLA - Tesla - for the more environmentally conscious Becky that still needs to flex
TUP - Tupperware- perfect for packed lunch boxes and leftover tapas 🥰
ULTA - Ulta Beauty - looks are everything and Ulta sells everything Becky needs
V - Visa - Becky recognizes that name from the front of some of her credit cards
WSM - Williams-Sonoma - Becky buys a lot of her home goods at Pottery Barn and West Elm

Don't expect this to be a daily thing, I put daily, but I really meant news of the day. Also, not financial advice.

Quick major news

• Jeff Bezos will step down as CEO in 21Q3.
• $GOOG EPS at $22,30 with revenues at $56,90B.
• $AMZN EPS at $14,09 with revenues at $125,6B
• Silver went down 8%, Gamestop went down 60%, AMC went down 41,2%. Short ladder quadra-witching attack?
• Pfizer estimates that its anti-covid vaccine will generate 15 billion dollars in revenue in the year 2021.
• The banking sector is going up a lot thanks to rising U.S. government bond yields.

What to look for tomorrow

• ECB Monetary Policy Statement
• Major Earnings report : Paypal, Qualcomm and Ebay

My thoughts

New retail money and its consequences on the overall market
This whole squeezy thing made a lot of new people aware of the stock market. Most made money. I therefore predict that there's going to be a lot of new money in the market. That leads to 2 things :

• The market as a whole will go up
• The market will have much more volatility the more unemployed people there is (the more quarantined people there is also).

The first point is rather obvious in my opinion but the second one needs a little bit of explaining. It's based on the Boredom Markets Hypothesis from Matt Levine. For short : people are bored, people want fun, people see the stock market as a fun casino, people trade.
Add to those 2 points the fact that retail investors actually beat index funds during the first quarantine in 2020. This is a recipe for success for the overall market :

1. Retail investors are bored and trade fun stocks.
2. Retail investors actually made money.
3. They get their jobs back and they no longer have time to follow the market.
4. They put their money, earnings and salary into boring ETFs or blue chips stocks.

I've said basically this on this post about my 100k yolo. A little update on this : I really bought at the peak and after those great first days of the week, I barely broke even. So that sucks! Also, I might change for SPY calls as I think s&p500 will have a similar growth as Nasdaq but the SPY calls are giving better returns than Nasdaq calls for the same % change of the underlying.
Apple vs Facebook
So, hum... Facebook, with 96% of its users using the mobile app, decided to declare war against the biggest smartphone manufacturer? That's going to go well... To be fair, they don't have that much choice when the big smartphone manufacturer decides to make it very transparent what data you have access to and how much data you collect.
So, as more young people realize the extend of the data collected by Facebook, and since they're not really big fans of the app anyway, they will most probably stop using it for other more fun social medias. If they can't attract new young people, that's the death of Facebook app's growth.
Add to that more and more controversies on the whole Whatsapp-Facebook merge, more and more people more aware of alternative apps, and probably some regulations coming in this year or 2022, this is not great for Facebook at all.
But for Apple? How is Apple going down? Let's take the insane worst-case scenario for apple that Facebook stops support for Iphones. You think people will stop using Iphones just to have a social media that they've been using just as an addictive habit?
And for ther other apps in the Apple Store profiting of data collecting, I'm sure they know how lucrative the Apple market is as those customers that spend the most amount of money on phones will most likely spend the most amount of money on other things. Paid apps will do well. Ads there will do extremely well. They just need to be less shady about how they collect their data. And if you stop support for your Apple app just because Apple shows how you collect your users' data, this will not be very good PR for you my guy.
So yes, Facebook is in a lot of trouble and seems to be slowly going downhill but it's not a new trend. Apple is just the one hurting them the most at the moment. So my long-term thesis (2 or 3 years) is that Facebook will be hurt by this with a maximum upside of a stock price being flat and apple is going to do really great in the coming years.
Bye!

Hey guys, I have a bit of a long DD on ACAC / Playstudios. You can read the text below. If you want to see the full post with all the nice pictures, you can check it out here. I was too lazy to upload each picture individually to Imgur. Apologies in advance.
I've seen numerous people on Reddit compare the ACAC / Playstudios SPAC to Skillz, and some even to Draftkings. I think this is mainly because they're all in the online gaming / gambling industry, but aside from that, the companies themselves are quite different.
I think a more apt comparison should be between Playstudios and Playtika (Ticker: PLTK), since they operate in the same vertical, compete against one another in mobile slots games, and Playtika has publicly available financial data in which I will be making comparisons against.
Playtika Analysis
You can find Playtika's prospectus here
First and foremost, Playtika is one of the leaders in the mobile casino space. They have an assortment of games, and they themselves are diversifying into more casual games (similar to what Playstudios says they are trying to do), but their bread and butter are casino games, and the ones that make the most money for them are slots.
Slotomania, House of Fun, and Caesars Slots are all mobile slots games, and as you can see from the above, they generate a significant portion of Playtika's revenues (roughly 50% of their 2020 revenues).
OK, so why do I keep bringing up Playtika? Well, they had a very interesting graph that shows how much of their revenues come from different segments of their user base, based on when they acquired those users.
What this chart is saying is that 45% of their revenues came from users acquired from 2013 and earlier!
This is insane! They have such high user retention and user LTVs, that they're still monetizing a portion of their users that they acquired from 7 years ago.
If we go up to 2017, then roughly 75% of their revenues come from users acquired 2017 and earlier!
This is important because Playtika's oldest games are all slots games. So this is telling us that users that play mobile slots games, they tend to stay with those games for extremely long periods of time, and if they do stick with them, they spend a lot of money! This is great news since the vast majority of Playstudio's revenues come from mobile slots games.
If you look at Playtika's financials, you'll notice pretty nice revenue growth. However, a lot of that is non-organic, and was accomplished through M&A. This was because in 2016, Playtika was acquired by a consortium of Chinese game companies for $4.4 billion (including Giant Network, a well known gaming company in China), and they need to make revenue numbers higher to have a better story to sell for the IPO.
And part of their strategy was to diversify into casual games, and they did so by acquiring about 15 companies since 2016, including Wooga (developer of June's Journey, a very profitable find hidden objects mobile game) and Supertreat (developer of Solitaire Grand Harvest, a profitable card game).
However, one of the caveats of casual games is that the ARPPU (average revenue per paying user) is lower, and retention is lower than casino games. I did my own calculations on Playtika's ARPPU for 2018, 2019, and 2020, and you can see the noticeable downtrend. This was obviously not disclosed in the prospectus. Only ARPDAU (average revenue per daily active user) was disclosed.
My belief is that even though ARPPU and retention are lower, maybe the market is giving a higher multiple to casual games. I believe that even though online gambling is beginning to see legalization in many states, and more and more people are starting to be open to it, there is still a bit of a social stigma associated with it, and certain investors may be wary to investing in a pure "casino" play. That's why Playtika is making such a concerted effort to move away from purely casino games, and positioning itself as an mobile entertainment company. Another reason is also the immense competition and high user acquisition costs, but Playtika has shown that they are more than able to execute on a long term strategy here.
Playstudios Analysis
Before jumping into anything else, I want to go straight to Playstudio's financials.
The reason is because I think there's a lot of fluff here, and I want people to know the bullshit. But even when you see through the bullshit, the downside is still mitigated enough to warrant this play.
So first off, take any numbers you see from 2022 with a grain of salt. No one knows what's going to happen this year, let alone two years in the future, and in my eyes, those 2022 numbers look extremely unrealistic. Revenue growth will probably not be that high, unless they make some big acquisitions, and EBITDA margin expansion probably won't be that fast.
Revenue Growth
Playstudios is planning on launching a Bingo and an RPG game, and their plan is to aggressively spend on UA (User Acqusition) in 2021. Their hope is that revenues will scale up with their UA, and by 2022, they can lower their UA spend a bit, and continue to monetize the new games exceptionally well, maybe at an even better rate than 2021.
I think this is a bit farfetched, especially in such a competitive space as Bingo. I've done analysis on Bingo games before, and some of those games have also been around for 8 to 10 years, and they can't expect to just launch a game and have it ramped up to their expected revenue in a year's time. Development for those games requires game designers, people who are very good at math, product designers, and a many other people, which can make the development timeline quite long (at least a few months, for a more finished product, I think at least half a year for these guys). I think a more plausible scenario is that they acquire a smaller Bingo player, and then begin optimizing that game, and add in their own loyalty rewards, as that's the quickest way to ramp up revenues post IPO.
My guess is revenues are not going to ramp up as quickly as they expect, and they'll see limited revenue growth here, and still mainly see some growth from better monetizing their slots players. I think by 2022, somewhere between $350 million to $400 million in revenues is more reasonable, and I'd probably lean towards the lower end of that range.
Margin Expansion
In terms of margin expansion, I think the decrease in cost of sales is doable. It seems like there is some extra fat there that they can trim as they scale. The cost of sales is mainly the tax that Apple and Google charges when users make a purchase through their respective stores, and this is a flat 30%. I doubt they'll get it less than 30% any time soon, but that will probably be through getting their whales to make purchases outside of the Google Play Store or App Store, and using a much cheaper payment processor.
I think a long term goal of 20 - 25% for UA spend is reasonable. I'm OK with these numbers, though they may need to spend more initially to ramp up new games. One of the benefits of their loyalty rewards program is that they can have higher retention, and this might be a way for them to lower their UA spend, since people may be more willing to tell their friends about a free trip or prize they won through a mobile game.
Another reason I'm OK with the UA spend is because it seems like they have a pretty knowledgeable UA team. I have access to App Annie, a data analytics company that tracks mobile apps, and I checked out the download history for POP! Slots, one of Playstudio's mobile games.
You'll notice that US downloads spiked quite a bit in March. This is right when COVID-19 was beginning to spike in the US, and people began working from home. In the mobile app world, many apps had spikes in downloads in March and April 2020 because there was a much larger pool of users looking to download apps. CPAs came down, and companies that had strong UA teams were able to capture a lot of these new users. Thus, this tells me that Playstudios UA team was at least aware of ongoing trends in the mobile app space, and they were able to capitalize by gaining more users during that period of time.
The biggest issue I have is with the "All Other Expenses." I don't know why it's this high (R&D and G&A shouldn't be that high), and Playstudios definitely needs to do some expense cutting here. While this has the most room to cut, it may be the hardest since I'm guessing a lot of that cost is from legacy employees. But if they can get this to around 30% by 2022, I'll be happy.
Playstudios Has No Daily Active Users (DAU) Growth
This is a common issue I see raised on Reddit and I want to address it here. Below is another chart from App Annie, which has DAU estimates.
As you can see, DAU has remained pretty flat for the past 2 years, roughly between 150K and 200K users.
But have you considered that revenues were actually increasing during this time? This means that Playstudios is becoming more efficient at monetizing their current users (getting more money out of older players), or their user acquisition team is targeting more profitable users.
And this is just how the game is played in the mobile apps world.
Users will eventually get sick of a game and stop playing. Not many games can count on users organically finding their game, and continuing to play indefinitely. To maintain a certain DAU, companies generally have to spend money on UA to maintain that user base. It becomes a business where you are calculating how much you are spending on UA, and whether the LTV and retention are good enough that you can make money in the long run from those users. You can think of it as an ROI on your marketing spend.
And this is especially true for mobile game apps. If it were a social app, then yes, something like the network effect can come into play, and UA spend would be much lower. But for Playstudios, maintaining a steady DAU is actually a sign that their UA team knows what they're doing, and they're able to maintain a profitable and highly efficient business. It's actually a positive that they can maintain their DAU, and even INCREASE their revenues during that period.
End Game?
I don't actually know how this will end up. I don't give price targets cause I have no idea how the markets will value this company. But I can provide a few data points so that you can make your own decisions.
From a multiples standpoint, Playstudios is cheap on a revenue multiple basis compared to Playtika, and is about the same from an EBITDA multiple basis.
I personally don't think that Playstudios is a play that's going to 5X. Hell, even 3X I think will be a stretch. But, they do have a loyalty program that will help lower their UA costs, and extend the lifespan of their users. And they are moving into more types of games to diversify their revenue source.
The reason I like this play is because I think the downside is heavily limited. The lifespan of casino slots players are so long, and the revenues are pretty stable (even growing), that there isn't an immediate risk that revenues will all of a sudden drop 30%, as is the case with lots of other mobile game companies. Add on top of this the potential for new revenue growth drivers from Bingo and RPG games, and the potential for margin expansion, that this is an easy 30-50% upside from current prices with almost minimal downside.
One last minor bit, is that I'm sure lots of people missed out on the hype surrounding Draftkings and Skillz, and I'm sure there are some retail investors that will look for any type of casino / mobile gaming / gambling deals, and may jump on this as well. My feeling is that there is also a potential upside from the hype or FOMO factor.
Anyway, this is my analysis on Playstudios / ACAC, hope you guys enjoy.
Disclaimer: I am not a financial advisor. These are my personal views and analysis on Playstudios. Please do your own due diligence.
Disclosure: I own 400 shares of ACAC.

Artist: Joji
Album: Nectar
Label: 88Rising
Release Date: September 25, 2020
Listen:
Spotify
Apple Music
YouTube Music
Deezer
Soundcloud
Background
Not many artists have had a come-up as interesting and eccentric as George Kusunoki Miller, a former YouTube comedian/edgelord turned moody R&B singer. George first got his taste of internet fame as FilthyFrank, a character he described as everything a person should not be, he played the notorious persona on YouTube for over 6 years and eventually had to retire it due to him losing passion for it and suffering from stress induced seizures, which playing the character often caused.
Throughout his time as FilthyFrank however he began experimenting with music, mostly of the satirical kind at the start, his first tracks were under the FilthyFrank persona, the first one being Who's The Sucker, a dumb track where he somehow manages to rhyme "nicer" with "vagina", go figure.
A few years later, alongside the satirical rap, Joji began to make what he would consider as serious music, and this is where the timeline gets a bit messy, as he put out multiple tracks under multiple different aliases and the lines got blurred pretty fast, so I won't focus on aliases too much, but rather on the music he put out, around this era he released the therapeutical Medicine, the slow and melancholy We Fall Again, and Dumplings, which was Joji's best attempt at a trap banger.
In 2015, he birthed the Joji alias, released two singles on Soundcloud under that name, and announced a project called Chloe Burbank Vol. 1, the project was later scrapped and is probably sitting on Joji's hard drive, unfinished, however, the two singles he put out, thom and you suck charlie, were the tracks that put him in the spotlight, not to mention that to this day, there are some of his fans that believe these 2 tracks are his best and will not be topped, but that's a discussion for another day.
Following the overwhelmingly positive reception, Joji began to put out more tracks and singles, both under the aforementioned alias and Pink Guy, which was a character that blossomed into a satirical rap project, but I won't be covering that too much, and will focus on what he did as Joji instead, most tracks Joji put out were met with positive reception, some of the tracks, such as worldstar money, ended up on his debut EP as well.
Sometime around early 2016, Joji ended up signing with 88rising, a label focused on building the bridge between east and west, he explained in an interview that he was initially a consultant for the duo behind the record label, however, once the duo noticed his music and how well it was received, they asked him to jump on board and he instantly took the chance, getting signed alongside the likes of Rich Brian and Higher Brothers.
The label immediately undertook Joji and began distributing his catalog on their YouTube channel and helped him release more music, which was a couple of singles in the earlier half of 2017, and his debut EP in the latter half, the EP, known as "In Tongues", was met with mixed reception from fans and critics alike, with some describing it as his most concise body of work so far that is oozing potential, and others describing it as a bleak project that fails to set Joji apart from the sea of artists on the same wavelength as himself.
Following the release of the EP, Joji began working on his debut album, known as BALLADS 1, the album's first single, YEAH RIGHT, was released on the 8th of May, the track was first believed to be a standalone loosie as it was released 5 months before the album itself, however it ended up being on the album and was confirmed as the one of the singles alongside SLOW DANCING IN THE DARK, CAN'T GET OVER YOU, which features a production credit from non other than Clams Casino, and TEST DRIVE.
The album was well received, and was praised for containing a wider variety of sounds than its predecessor, it felt like a natural progression for Joji's sound and was a step forward towards a more mainstream approach whilst not sacrificing any of the rawness that Joji's older stuff had, which seemed to be what most fans were expecting from him.
Moving forward Joji stayed mostly silent throughout 2019, appearing on the second 88Rising collaboration album, which was negatively received due to it's lack of creativity and sub-par performances from most label signees, he also appeared on Rich Brian's sophomore album, The Sailor, and released which is now known to be as the first single from Nectar, Sanctuary, a synth based poppy track that previewed a vocally improved and more confident version of Joji.
What was assumed to be a loosie turned out to be the beginning of an album rollout, as half a year later Joji released Run, setting a new standard for himself both instrumentally and vocally, and a couple of months later he released Gimme Love, a double sided track with a fun, catchy beginning and a melancholy ballad driven ending, the last single, Daylight, was released on the 8th of August, the instrumental was produced by Diplo and the track itself sounded like Joji's attempt to break into the mainstream.
Without warning, he also released two tracks that he classified as "NOT SONG", the first being Pretty Boy, which actually ended up on the album with a Lil Yachty feature, and the second being FTC, which sadly did not end up on the album, both tracks had videos and it seemed to me at first that the purpose of both tracks was to serve the lore that Joji has built around the album, which I will be touching up on in this write-up.
A day before the album's release, he put out Gimme Cum, an enigmatic track with a mysterious message.
Nectar itself was pushed back from it's original July release date due to the pandemic and Black Lives Matter protests, the album however was released on the 25th of September.
Album Lore
If there's one thing George is no stranger to, it would definitely be worldbuilding, as he has proven time and time again that he has a knack for it, especially with his FilthyFrank YouTube channel, where he managed to create characters, locations, and an entire universe out of a few satirical characters, his lore was adored by many and even though visually he never wrapped up the story he did release a book that served as closure for the FilthyFrank lore.
This album's lore is not as straight forward however, and there are multiple theories doing the rounds on the internet, personally I will go by what sounded most convincing to me in terms of timeline and storyline, however do feel free to expand on what I've said or correct me, George has left multiple things left open to interpretation therefore I would not be surprised if there were multiple different meanings to the same thing.
Our story begins in the music video for Gimme Love, where we see a young Joji who appears to be a small time engineer that is eager to climb through the ranks of the company he is working for, as he rises however he appears to become more stressed out and agitated at all times, lashing out at his coworkers and breaking down consistently, throughout the music video we can see that the more he progresses, the more roadblocks he runs into, which causes his behavior to become more psychotic and manic, as the shots move forward we see him accept awards, lead his very own research team, run failed experiments on his coworkers that causes them to bleed, and eventually receive military covert status, which did not come without sacrifices, as we see him smile less and less throughout the video.
In the second half of the video, we see Joji steal the rocket he helped build by locking out his crew members, and launch himself into space, disappointing everyone he worked with and stabbing them in the back he appears to be quite happy however, eventually his mood flips as he is faced with two choices, engage or eject, the following shot does not allow us to see which one he picked as we are facing his back, all we see is Joji making the choice and gearing up for what's to come.
The lines get blurred around this spot and many people have different theories as to which video is the right one chronologically, personally I believe Daylight comes next, and my theory is Joji is having some sort of fever dream featuring his previous coworkers, most notably the older people who went through layers of plastic surgery, who appear in the music video for FTC, where they are seen wearing badges that features the same organization Joji worked for, throughout the video they are seen rummaging through the wreckage caused by Joji, clearly looking for something specific, which ends up being the award Joji won.
Back to Daylight, Joji appears to be some sort of intern working for the director and the actors, towards the end of the music video we can see Joji waking up from the aforementioned fever dream, clearly in a daze, as the shot widens we see that he is alone, in a barren wasteland, with nothing around him except for a tent and what appears to be a device used for communication, he plants a few seeds in the soil and sits by the device, hoping for a sign of life.
Next comes Run, where we are once again met with Joji having a nightmare, the entire video symbolizes being trapped in a place you don't want to be in, as Joji appears to be in a never ending limousine with people he has no interest in whatsoever, towards the end of the nightmare we actually see Joji running across a massive wasteland, the same wasteland we saw him in at the end of the Daylight music video, throughout the video, we see Joji become consumed by the soil itself, which I would assume is a representation of his fears back then, seeing as he was alone and had little to no hope of being saved whatsoever.
Joji wakes up from this nightmare and appears to be in some kind of spaceship, if the videos were released chronologically, we would be completely lost at this point, lucky for us, we already know what the spaceship is, as we see a picture of the Sanctuary crew in the final shots of the Run music video, I'm gonna go out on a limb here and say that the crew is the ones that saved him from death and picked him up from the mess that he placed himself in, hence the name Sanctuary, which means refuge or safety from pursuit, persecution, or other danger
The crew itself is seen in action in the music video for Sanctuary, where Joji appears to be fighting and defeating some sort of one-eyed alien supervillain at the start, however, once he is defeated, both Joji and the crew themselves become aimless, as they are living monotonously without a goal, thankfully(???), one of the crew members sees this and decides to take matters into his own hands, by surgically removing his own eye, which portrays his transformation into the new supervillain, and following this up by killing a crewmember and escaping on his own, once again giving the spaceship it's own purpose.
Unfortunately the music videos that were put out after the release of the album appear to be too subtle for me to think they are connected in any way, shape or form, there are many theories of course but I can't help but feel like that most of them are a reach.
The most plausible explanation for this lore that I can think of is that the whole escaping from earth on his own, landing in a barren wasteland, trying to plant seeds in it, and eventually being picked up by a group(88Rising, wink wink) is a metaphor for his transition from FilthyFrank to Joji, the barren wasteland stands for how hopeless he felt at the time and the seeds symbolize the loosies he was slowly dropping before ditching his channel to become an R&B superstar, which if true, solidifies the idea that George was done with FilthyFrank long before he actually left the channel itself.
Regardless, I thought the lore was very enjoyable and it was nice to see Joji back in one of his elements at least, most fans would have been disappointed in me if I had not touched up on it a bit seeing as it was a huge part of the albums release and they are intertwined in some sort of way.
Review

When it's lovely I believe in anything What does love mean When the end is rolling in

• Ew

It is important for me to preface this review with the fact that this Joji album is not like anything we've ever heard from him before, this is not the one man army, garageband using, sample meshing Joji that we knew in the past, this is Joji with an entire team behind his artistic vision, a whole group of people working with him to help him push his sound to the next level, and unfortunately, while the quality of the music has clearly went up, when so many people have their own input on something eventually the lines get blurred and the album loses its artistic direction and cohesion, which is one of my only complaints with this album, and I'm glad I got it out of the way first.
Artistic direction and cohesion aside, this album contains some of Joji's highest highs to date, especially the singles, that's not to say that there aren't some deep cuts on here that shine as well, but once you listen to the album in it's entirety you quickly understand why the singles were chosen as singles, especially when you consider how sonically different they are from the non-singles.
Sanctuary, the album's first single, is a sweet, poppy and synthy track that features a high pitched and melodic Joji, some of the track's lyrics are somewhat abstract but they are quite visually descriptive and that's always a plus in my book, the instrumental itself is quite spacey and has a nice retro vibe to it, already a huge step forward from what we've already heard from George, the track's climax reaches towards the end and gives us a beautiful bridge,with Joji crooning about wanting to be held by a significant other.

I fell for your magic, I tasted your skin And though this is tragic, at least I found the end I witnessed your madness, you shed light on my sins And if we share in this sadness, then where have you been?

• Run

Run is one of the more cinematic cuts on this album, the track is truly a double edged sword because although it's one of Joji's best, it has set an extremely high standard for both Joji and the album, leaving fans such as myself worried about whether or not he will ever reach a similar high, the production is clean, Joji's vocal lines are as dynamic as ever, the guitar melody is infectious, the lyrics are better than anything Joji has ever written and he is putting his heart and soul into every word, the electric guitar solo at the end is also something worth mentioning, which sits perfectly right in front of Joji's distant and wide vocals, ending the track on a strong note.

Look into your heart and let me know Do things turn black and gray as they go? When I'm far too gone, can you show me love? Give me love

• Gimme Love

The lyrics above come from the album's third single, a 2 sided track that starts as a bouncy, percussive, fast paced, and catchy song, with Joji chanting and pleading to be given love, softly singing about being surrounded by apathetic people, after the second chorus the entire song comes to a halt in order to make room for a mellow guitar and Joji's harmonies, which are absolutely stunning if I may add, the track, much like many other tracks on here, ends on a cinematic strong note with a string section and a grandiose piano.
The final single, Daylight, is no doubt unexplored territory for Joji, the instrumental, which was produced by Diplo, starts off slow and minimalistic, with a simple yet groovy bassline, and reaches its apex on the chorus, when it suddenly becomes extremely lush, heavy, and thick, the track is most definitely a solid attempt at modern day and mainstream pop music, clearly made with the intention of receiving radio play.
All of the singles show up in the first leg of the album, which is absolutely phenomenal, the opener track, Ew, starts off light and easy, with a somber and distant arpeggiated piano backed with Joji's soft vocals, who's singing about heartbreak and the loss of many relationships, sounding as bitter as ever lyrically, the chorus includes a grand string section and a chord progression that is fully panned to the right and sitting all the way behind the mix, and surprise surprise, the track itself ends on a cinematic strong note, much like many of the other tracks on here.

I've got no aim, a million rounds, is nothing real? A hundred pounds of heavy steel, it feels so loud Tied to my chest, it feels so loud I'll take a peek to across the peaks This grass is neat and I'm quite unique But I'd like to be, but I'd like to be

• MODUS

Up next comes MODUS, a moody track that has an intro similar to the opener track but later on has Joji melodic rapping to a murky trap instrumental, with Joji of course sounding better than ever, lyrically speaking, many of the themes on this album are similar, Joji is mostly singing about relationships, heartbreak, and the need for a significant other, the lyrics themselves give the album a nocturnal, bitter, hopeless vibe, which is what we've come to expect from Joji's music nowadays.
The third track, Tick Tock, is a plucky banger of an instrumental that has Joji rapping over it with pitched up vocals on the chorus which is something that's a little bit reminiscent of his older, more amateur work, the vocal layering on the verse is also something worth mentioning, really showcases Joji's dynamic range and how much he improved as a whole, the track is nothing groundbreaking in terms of what we've heard so far and remains lowkey for the most part but is without a doubt one of my favorites on this project.

On Nectar, one of the yet-to-be-announced tracks was produced when the artist was only sixteen years old. “I’m excited to see if it sticks out or not to the listeners.” he reveals.

• Joji Interview with Schön! Magazine.

While not officially announced by Joji himself, it is safe to say that Upgrade is the aforementioned track, a small interlude that seats itself in the earlier part of the album, the track starts with a grandiose piano, which is quite unnecessary if you ask me, because once we have it out of the way all we get is a very obviously barebones instrumental made from a different time, the telltale sign being non other than the ukulele that we have seen in George's earlier work.
It upsets me that Joji has not made this fact much more known because this track has been consistently the subject of criticism by critics and fans alike, but at the same time I understand, because at the end of the day George left that track in there for the die hard fans, not the critics.
Up until this point there is no doubt that Joji has played it safe, sure the album is much more grand and cinematic than its predecessor, but there's no denying that the signature sound is still there, we still get the hazy and moody slow bangers, if Nectar was only the first half then Joji might have had a strong album in his catalog, maybe even a classic, but I understand him wanting to expand and experiment with other sounds in order to grow as an artist.
The midsection gets a little bit tricky, as Joji begins to get out of his comfort zone and the album features start appearing, to me it sounds like Joji did not know how he could keep the listener interested in the second half of this album and decided to opt in for a bunch of features as a quick fix, some work out fine, some better than others.

Handsome young man, never pull up on time Lookin' in the mirror, lookin' good should be a crime, crime All this pain I'll never let show (No) My real thoughts, you'll never know (No)

• Lil Yachty on Pretty Boy

I never really listened to Lil Yachty that much aside from the obvious hits he had over the course of his career, but he clearly shined on this track as the feature, for starters, the track is very light-hearted, definitely one of the more lofi tracks on this album, the highlight for me without a doubt is the bridge, which sounds like something straight out of Pink Season, George was clearly having genuine fun with it, some even speculate that most of the bridge was made using samples from his earlier work as Pink Guy.
High Hopes, which features Omar Apollo, is one of the more lowkey cuts in here as well, the percussion on the instrumental and the detuned guitar on here remind me of some of Joji's stuff from BALLADS 1, unfortunately however the track doesn't stand out much, at least not as much as Afterthought with BENEE, another track where Joji's melodies and vocals shine through once again, and BENEE's feature definitely adds some character to the track, at least enough to the point where the feature made some sense
On Normal People, Joji recruits childhood friend rei brown, in an attempt to capture lightning again after their first collaboration, Once In A While. Unfortunately lightning didn't strike twice here for me and the track felt quite lackluster and uninteresting, especially for such an anticipated track and when compared to their first song, many of the tracks and collaborations on the second part of the album really felt like Joji just trying to recapture the magic of his earlier work, and while some of those attempts did work at the end of the day it does feel like a cheap cop out.

Oh, understand, girl, I'm out of sight To the other side, I don't want no stripes Got my insides loud like motorcycles Girl, don't notice it, I don't notice it

• NITROUS

Another example of Joji attempting to recapture magic is NITROUS, which marks Joji's second time collaborating with Clams Casino, the track is very reminiscent of their first track together, both Joji and Clams Casino however killed it, the track's instrumental is very murky and nocturnal, much alike most of the album, but that doesn't stop Joji's delivery, which is very fun-loving and upbeat.

By the way you move, I know you want me to Tell you all the rules, I know I'm searching too Give me all your clues and things to guide me through The end of the world, the end of the world

• Mr. Hollywood

Produced by the one and only Kenneth Instrumentals, Mr. Hollywood is one of the more heartfelt and personal tracks on this album, Joji is singing about his evergrowing popularity and how it will never affect what is important for him, which in this case is the girl he's singing about, like many other tracks on this album, you will often hear something that will remind you of Joji's older work, in this case it is the ad-libs on the chorus, which are very reminiscent of his ad-libs on BESIDJU, regardless the song has at least a bit of substance which makes it one of the more commendable tracks.
The final run of this album is where Joji flips the script here, there are a few tracks that have questionable artistic decisions, such as Reanimator, with non other than Yves Tumor, the track serves as an instrumental interlude before the final two tracks, however with a feature such as Yves Tumor I honestly expected much more than what we got, and what we got is basically a 3 minute track, with the first minute and a half being nothing than a drone-y, synthy instrumental, and the second half being quite a lackluster performance by Joji and his guest, much like some of the other tracks on the album, it seems like it received a similar treatment, where the track was initially unfinished and still half-baked, and rather than attempting to finish the track they opted for an easy way out, which in this case was making more than half of the track an instrumental and then calling it an interlude just to be safe.

"that weeknd synthpop track sure is doing huge numbers, maybe i should also make a synthpop track as well"

• Joji, probably.

I would be down to argue that if Blinding Lights by The Weeknd had not existed, 777 wouldn't have existed either, Joji's constant attempts at breaking into the mainstream and commercializing his sound have always left a bad taste in my mouth as it felt like it came from a place where authenticity is lacking, nevertheless I find it bizarre to make a track that is very similar to one of the most successful tracks of the year and not attempt to push it at all, that's not to say that 777 on it's own is not a good track, however there's no denying that the sound selection on the instrumental, some of the flows, and the chorus itself hold blaring similarities to The Weeknd's track, I understand why he would make such a track however and find it admirable at the very least.
Thankfully, the album ends on a strong note, the final two tracks are both beautiful even though they're worlds apart, Like You Do, is a quintessential love ballad from Joji, a stripped down instrumental with beautiful piano chords and a laid back vibe, Joji is singing about his current partner and how what they have might not work out, even though he feels like they're perfect for one another, the closing track, Your Man is a massive change in tempo, with an upbeat, electronic, deep house-esque instrumental, we hear a Joji that is optimistic, which is a nice change of pace, especially considering how bitter most of his albums and projects have been up to date.

Since I met you All the gloomy days just seem to shine a little more brightly Consider what we've got 'Cause I can never take you for granted

• Like You Do

Conclusion
There's no denying that some tracks on here sound like a bastardized version of Joji's signature sound. Joji is trying his best to commercialize his sound without sacrificing the rawer elements of it, which unfortunately results in a jumble of sounds. This album is not free of criticisms as there are many issues in here that need to be worked on, it's much less cohesive than its predecessor and at times sounds like a bunch of rough ideas put together in order to create the world's most average musical equivalent of a photo collage, but if we were to just set all of that aside and just look at this album for what it is, then there's definitely something in here for everyone. George might have not made a classic, and he certainly hasn't found his sound yet, but this album is an indicator that he's on to something, and once again I am already anxious to hear what he has in store next.
Talking Points

• What did you think of this album? Is it a good follow-up to BALLADS 1?
  
• Do you think Joji works better alone or when he has a team behind him?
  
• Do you think Joji will yet again set another high standard for himself next project?
  
• What are your predictions for Joji's sound in the future?
  
• Now that he's more keen on having features, who do you think would compliment Joji's sound the most?
  
• Favorite tracks?
  

The results are in for Match 10. The winner is…
Ananas “Agnes” Bayley, with a score of 72 to Guy Manuel-Mota’s 69!

Category	Winner	Point Totals	Comments
Popularity	BADD GUYS	18-12
Quality	Suburban Regalia	22-23	Reasoning
JoJolity	Suburban Regalia	22-24	Reasoning
Conduct	Tie	10-10

Amidst the sea of concrete snow that the stage had become, egged on by Agnes’ unusual encore request that Metra had agreed to, the killing intent of the self-styled villain and master mixologist had won out against the comparable brutality of the affable mercenary who had tried to take his life with just as much brutality.
The crowd, though annoyed by being utterly doused in carbonated everything, literally tossed around, literally watching their fellow partygoers exsanguinated and turned into meat puppets, did not allow it to ruin their fun, cheering on for Metra and her eclectic song choices. Agnes hopped off the makeshift surfboard he’d constructed, his opponent cut to pieces and speared and speared to hell, and it a testament to the sheer resilience of Guy-Manuel Mota that, even in such a gored, pulverized state, his opponent wondered if he was actually dead.
Regardless, he wasn’t getting back up, or reassembling, or pulling any more surprises or attempts to play possum. Realizing that it was over, Agnes was shaking. Breathing heavily. Hints of tears started to form in his eyes… but before he had a chance to cry, he arched back, laughing into a sea of concrete snow.
He’d won again.
“There you go, Metra, your show is saved or whatever,” he said with a mocking flippancy as she left the crowd to meet him backstage, “and I didn’t even kill any of these guys who paid to see you… They’ll just have to deal with sticky-wet clothes and some broken limbs.”
“Can’t believe this happened again… And I just had no choice but to keep singing and dancing.” Metra rubbed her hands on her arms, shaking her head. “I’m sick of this shit… I thought it was all almost over, but it’s just going to be forever in this city, huh?”
“Probably,” Agnes said, still half-laughing through a strained face, “just a constant, encroaching wave of ‘despair’ every waking moment… Way I see it, either you ride that shit as far as you can, or you let yourself drown. Doesn’t make a difference to me which you do.”
He glanced up at the ceiling then, cupping his hands. “Hey, fuckers! I won now! I beat the guy you sent! Get on the biggering or I’ll burn your casino down again!”
The game had, in fact, been won, and Agnes and Metra were the first to start to be free of its grasp, along with the spiked and bloodied separated bits of Guy, still pulsating ambiguously.
“He’s out for blood.” Tigran declared, warning the others Entertainment District highrollers observing, as he produced a deck of cards. “My Stand can’t hold him at that size much longer… But this whole place is about to be flooded with people, too. Duck into somewhere, and get away in the confusion.”
He spoke authoritatively, and even his sole superior, Fox, complied with his wishes after an urgent glance. “I… I’ll come for you! I promise I will!”
Tigran didn’t hear much more of that, then, beyond the sounds of Pork Soda’s Stand cry amplified by sonic boosts courtesy of Metra Doria. He fought impressively with little more than a deck of cards, but even then, could only buy his friends the seconds they needed to get away, live to gamble another day.
Tigran “Golden” Sins, User of ‘The Grid
Retired!
Face broken in nearly a dozen places by Agnes and TD/MD, the 48 year-old owner of Heartache Casino would be very quickly interned at Red Clay penitentiary, Metra insisting that her ally not kill him.
As thousands of confused concertgoers suddenly grew to full size and began to flood the halls of the Alexander Dickinson Amphitheater, the rest of his accomplices were able to escape the authorities yet again. Despite his extremely infamous protectiveness towards his face, he almost seemed to wear the damage with pride, knowing that this time, it represented having allowed the only man he considered greater than himself to run free yet again.
Red Clay Penitentiary - Industrial District
“Well, well, well, isn’t this a small world now? Tigran Sins, now in my care… Certainly less of a looker than I’d heard.” A dark-wavy-haired twenty-something sat snickering in the warden’s big swivel-chair, clad in a sleeveless velvet minidress, what of her flesh was exposed covered in flickering tattoos resembling closed eyes, flanked by uncanny-looking guards. “You don’t know me, but I’ve certainly heard of you… Of how you treated someone I hold dear very cruelly. Don’t you understand we’re all Stand Users trying to live our best life, Mr. Golden? I’m not the one who hurt you and threw you in here, and you’re not the one who said that I needed to be kept half-starved at all times so I couldn’t create anything.”
“Wh… Wait. Who the hell’re you?”
“Did my sweetheart never mention me, or do you just not pay attention to anyone but you and yours?” She leaned forward, bridging her fingers together. “I’m Palmer. I was a drama teacher at a small-town high school, but they kept overfunding football, one thing led to another, and now… I’ve got some serious vision.”
Tigran would be the last inmate admitted to Red Clay before a coup months in the making finally came to fruition.
Hey, yeah, Palmer! Remember that fun NPC? She was dating Mr. Jones and killed four people for him! Anyway, yeah, adjacent to him, an all-out meanspirited brawl in a sewer is taking place, feat. two chaotic clowns and two very frustrated young women.
What rotten luck this had been.
That leak, now of all days, when Being So Normal, Cairo Satori’s pet project that they had been slaving away at ever since setting foot in this series, had the deals with the devil that it had been built upon from the very beginning exposed for the world to see, and the city, which had loved every second of it before, had now been divided sharply between the loyal fans remaining and those protesting the entire thing, demanding the resignation of their producer, the cancellation of a show which had been picked up by so many streaming platforms, had already begun to make so much for the people who had made a livelihood of it all.
With the connection to Andrew Tiffany’s demise, even the oh-so-loyal Purple Flying Man resigned with only a short argument, and even the damage control removal of Caroline Jeffords, responsible for the worst of it, did little to contain the fact that Cairo knew about this, and Cairo allowed this to proceed nonetheless.
What, were they going to just throw it all away at the last minute? Ruin lives, tank companies, get how many people laid off? All over the failures of those close to them? Of course not.
“Cairo, dear,” the voice of that ever-troublesome producer, Million Dollars, muttered into a cell phone for them, “I’m going to need to go under the radar for awhile… People are beginning to look into my own affairs as well. But know that, as always, no matter what, you have my support. This show isn’t just a cash cow, Cairo… It’s an example. An example for the world to look to, and something for Stand Users to aspire to be better. I know you’re probably mad at us as well, but… You know that, don’t you?”
“Dollars… You’ve got a lot of nerve, trying to plead with me right now,” Cairo answered, tense in what had been their green room, sitting in the mall their producer had owned, “we definitely need to talk about our future… But we need to have one, too. Of course the show must go on… Nothing’s gonna jeopardize that!”
Free Viper Strip Mall, Suburban District
In recent times, the atmosphere at Free Viper was… somewhat dire. In fact, it had been on a rapid decline since that fateful day a couple months ago when Bert hijacked a ritual meant to challenge fate and did so, while murdering tens of thousands of people and injuring far more than that at the same time. Actually, Black Knight Penitentiary Album’s death and the realization that Remix was a serial killer came before that and weren’t very uplifting either, but what Bert did was somewhat hard to top.
Either way, the realization that he found one of the most morally bankrupt groups of people to team up with in Los Fortuna was one that Arthur Lifeson had reached not too long ago, and though it was somewhat of a painful thing to come to terms with, he had no choice but to do so and simply carry on. Bert had died, and the least Arthur could do from here on out would be to do his best to assist the city of Los Fortuna and bring justice to those who deserved it. The city certainly needed it, given all that was occurring right now.
For all the time Arthur spent in the city, he hadn’t gotten enough of note done yet… but that was soon to change. He had a plan in mind, one that would help keep the city and the world of stand users as a whole from devolving into further chaos. Before he could put it in place, however, he’d have to get some help.
Los Fortuna Shopping District, Sweet FA Mall - The Next Day
Nix Ripa had been in this city for months now, and in that time, all he had done was tear down walls, break buildings, break people who had dared to step all over the safety of others, of those too weak to bend fate to their whims.
It was despicable to him, and the icy Stand User was seething with hot rage. Those without the power to change the world themselves were pitiable, in their ways, yet at once, he knew they were not above help… That they needed to be driven higher, reach for the stars rather than wave to the heroes they saw in them!
When Arthur Lifeson discovered and contacted him, he did not hesitate to make his way to the megamall in which this was all set to culminate. Rather than in the comfortable solitude of the Black Hill Estate, where he could train without disruption, he’d even spent the night in an alley nearby, wanting to be able to spring out first thing in the morning!
When he did, then, as if on schedule, the older bearded man who had requested his help stood at the foot of Sweet FA, looking himself quite regal with that increasingly modified Medieval Times getup.
“Sir Ripa… It is an honor to meet in person, with yet another warrior of great acclaim.”
“Heh… I’ve seen you around,” Nix answered, stretching off the sleeping-on-a-dumpster aches and forcing out his hand, which Arthur, in turn, grabbed firmly, the pair locking fingers tightly and staring one another down intensely. “Did a damn fine number on those guys at this very mall awhile back… And it takes some guts to drive out into the Middle Finger for any reason! The mountains are where I do my most intense training of all!”
“Aye, I regrettably was fooled into following the glorious allure of Being So Normal… I lack even your good reason, of how you and your fallen brother-in-arms, Sir Rains, apprehended a true villain in the process of this fight, and even a black knight who would have put a past companion of mine to shame with her depravity.” He looked towards the space and shuddered. “The show, it refused to show the truth, but the wounds from that grueling battle, the burns… They were excruciating. That witch Jeffords, nothing she’s touched can be trusted as a truth to show the world.”
“So we’re in agreement then!” Nix said, finally letting the handshake go as Arthur’s hand began to grow numb, rolling his arms around and turning to face Sweet FA. “I looked into this place, their mission statement, their show, their producer… Set a good example my ass! They just want the whole damn world to think there’s nothing better than being a Stand User! That the ground we walk on should be kissed just for what we’ve got! Well… I’m no goddamn celebrity!”
“Heavy is the head that wears the crown,” Arthur agreed, “and this mockery… It will not do good for the world to learn of us this way. A knight’s honor is not something we seek for glory, for congratulation, but because there is no greater purpose than to slay evil, to protect those who cannot for themselves!”
“Heh… I like you. After this, we’re sparring ‘til one of us can’t move!”
Nix led the way in there, then, Arthur feeling pause for a moment at the sheer intensity of his companion. This was not of fear, however, or of a sudden feeling of inadequacy at someone so much younger, yet so much more driven than him.
Nay, he had been filled with more righteous determination than ever, and with a battle cry that led to a family with two kids in a stroller staring his way, he ran in after him!
…
…
As soon as they reached the main foyer of the mall, both of them realized, in tandem, and Nix spoke first, “…this place is huge as hell! Where do we even go to smash shit up?”
“I… That. That is a good point! Perhaps we should conduct a map kiosk, one which says ‘you are here!’ Ugh, those are always a pain to read…”
“I’ll help you.”
Both turned, then, to see a very fashionable teenager, clad in a purple aviator cap and goggles, slim and bearing a dour expression on his face. All who had hung around Cairo would recognize the Purple Flying Man from someplace or another, as well as all the extremely online and influencer-following of Los Fortuna.
“This show… They’ve done so much to capitalize on my uncle’s death. They’ve actively stopped the truth of whatever might have happened to him from being investigated with their frameup… And this conflict, I have lost two of my brothers to it all over again.”
He paused, then, and the two men seemed to trust him.
“You won’t be able to erase the show completely… It’s already had a limited run in this city. But masters, extra footage, content they were going to actually send out… There’s a storage space nearby… Most of the show’s data is backed up, of course, but that’s where everything is being saved. If your wish is to sabotage Being So Normal, to ruin its international release before it can cause any more harm to the outside world, that is where you go.”
“So you’ve had a change of heart yourself… I am thankful to hear that, Purple One…” Arthur snapped his fingers, then, as if remembering his name. “Right, now I remember! ‘Afton,’ wasn’t it?”
Purple’s face faulted. “Erm… N-no, eheh. It, uh… It wasn’t that. I haven’t been anything but ‘Purple’ for a very long time.”
“No matter what you’re called, an enemy of this show’s from within is just what we need to make this a little less of a pain in the ass!” Nix declared. “Lead the way!”
A Series of Backstage Halls Deep Within Sweet FA
Acrobatic and stealthy as he was, after leading the way in for those who had sought out this quest to begin with, Purple hurried along deeper inward, well aware that it was likely this place would not be unguarded, and meaning to scout ahead, maybe even fight a bit if he absolutely needed to.
He really, really did not want to, and so far, it wasn’t reassuring to him that nobody had interrupted them. No show staff, no Stand Users, not even some rent-a-cop had yet gotten into the way of this.
As he made his way to a security room, quietly bemoaning the fact that he would never live down infiltrating a security room with that damned nickname Bad Apples had given him, his worst fears were confirmed.
His friend, his confidante, Cairo Satori was sitting in a swivel chair, watching screens displaying the entire mall and idly leaning their head into a metal baseball bat.
“Purp…” They spoke up without even turning to face him. “Wasn’t expecting to see you again so soon! I mean, with everywhere you’ve blocked me, privated your accounts… I was under the impression you needed some time away from the show.”
Purple hopped down, then, walking closer towards the chair, clearing his throat and pondering his words clearly.
“The show needs time away from the show, Cairo… You know damn well why I brought myself back. Come on. You know this isn’t right… It doesn’t have to be this, and even just delaying could save-”
“Delay, huh?” They stood, twirling that bat they’d always carried around. It didn’t worry Purple. He’d never seen them actually using it. “C’mon… You know it’s not that simple, buddy. I’m just trying to make sure everyone has a good time… Already, I’m cutting toxic people out of the show! Even when they’ll make it harder to make anything going forward, Caroline is gone! I’ll keep that producer on a really short leash! I am doing everything in my power to make sure that this goes well… C’mon, can’t you look on the bright side?”
“You… You already know my answer to that. You’ve betrayed my trust, Cairo. The trust of my uncle, of everyone you’ve worked with… Of this whole city!” He shifted in place, then, becoming a much more avian humanoid figure with its pose. “I am its lavender courage, and I am your friend! And as both, I cannot abide by-”
Cairo swang their bat, and as they did, the arms of a Stand emerged from their own hand and struck it as well, multiple times in quick succession.
By the time the bat impacted Purple, it was with enough force for the deeply resilient eternally-young ghost to be sent hurtling towards a wall, literally impacting it hard enough to leave an impression in its form, embedded and unconscious in a single swing. He was alive, and would walk this off, but he wouldn’t be getting back up today.
“Sorry ‘bout that,” they said, standing with the bat over their shoulder, ‘Peach Pit’ manifesting more fully by their side (drawn by the artist Boy George, as usual), “but I can tell we don’t have time to chat… I’ll send you a gift basket from the launch party, yeah?”
Then, their attention turned towards the others on the security room screens, addressing their Stand in the meantime, “uh, hey, Peach…”
“I’m on it,” the Stand answered, “Arthur Lifeson and Nix Ripa… I’m excited for this, honestly.”
“And you don’t need to know that I am to, honestly…” Cairo moved to press the intercom button.
“I heard violence!” Nix called out, balling his fists. “Purple found someone!” He began to rush forward, then, Arthur preparing to make a blade, only to be stopped by the crackling of an intercom button.
“Hello again! Wow, it really isn’t all that often that Being So Normal has repeat appearances, but that’s, what, twice in this promotional cycle alone?” Cairo’s voice rang through, then, and they continued, “I figured we’d see some trouble here, so I gave most of staff the day off… I knew it’d be types like you two who showed up, and honestly, I gotta say, despite the circumstances, I’m a bit psyched!”
“Cairo Satori!” Arthur spoke up then, waving his hands. “Put this madness to a close, before I have to put you to my blade! You need not fall victim to this any longer… To fight us is a waste of time!”
“Well, I’ve got time to kill, and nobody to talk to, now that my friend’s taking a bit of a nap. And besides, you think I’m gonna just let you destroy everything we’ve been working to build up because you don’t like a couple of the crew members? C’mon, have a reality check here! No way I’m gonna allow that… Especially not right now! Look, why not come talk to me after I’ve completely closed this Netflix deal?”
There was silence, then, and then they spoke up again.
“Oh, who am I kidding? We both know that this is only gonna end one way! If you wanna stop me from sending this show out for the whole world to know and love, and not just be another little piece of Los Fortuna’s super storied, super amazing history, then STOP me! I’m already sending Peach your way, and there’s no way the two of us will just get walked all over!”
Arthur shut his eyes in frustration, but Nix shook his shoulder. “We knew from the start it’d come to this. C’mon… Any more talking this through will be a waste of all our breaths.”
“Yeah! This pre-battle stuff goes on way too long, I swear! So much to cut down in post without missing the meat of it… But enough talking shop, yeah? Let’s get to what we’re here for… You wanna say it with me? …no? Okay, suit yourself!”
“OPEN THE GAME!”
Location:
A hallway to several storage rooms in Sweet FA Mall. The area here is 40 by 80 meters with each tile being 2.5 by 2.5 meters. The white tiles are completely out of bounds for this match. The light magenta tiles are the main hallway, the purple tiles are side hallways, and the red tiles are the rooms. Each room has a number associated with it for convenience, as shown by the purple numbers. The ceiling is 8 meters tall. The doorways are denoted by the dotted lines between the rooms and hallways.
The players start at the left end of the hallway and Cairo starts in the security room (room 5) to the right of the bottom center. Cairo’s Stand starts in the middle of the main hallway.
The grey X marked circles are security cameras on the ceiling that connect to the monitors that are represented by the yellow notched rectangles in room 5. The light blue rectangles in the main hallway are 4 meter tall metal shelves that house stage set up equipment such as stepladders, light fixtures, microphones, extension cables, construction tools, and anything else needed to set up or tear down a stage. All shelves are bolted to the ground.
The yellow stars are disks, tapes, harddrives and other recordings of the footage shot by Cairo’s show.
The walls are drywall while the floor is ceramic tiled.
Now onto the different rooms:

• Room 1: Contains racks and cardboard bins of merchandise. The brown rectangles are cardboard bins of plushies and hats. The red circles are racks of clothing merchandise.
  
• Room 2: Contains a mountain of chairs and other furniture within a 5 meter tall metal storage fence as represented by the light blue rectangle and the junk inside it. Each side of the fence has a chain locked door.
  
• Room 3: Contains various cooking appliances and peripherals. The white rectangles are 4 meter tall metal storage shelves and the magenta rectangles are 5 meter tall metal storage containers. Basically any appliance that doesn’t fit on a shelf is put into one of the three containers.
  
• Room 4: Contains two long tables as represented by the grey L-shaped rectangles. On these tables are neatly laid out items that were used in Round 2 Match 4, this means Riot Shields, Fireworks Cannons, Magnetic Ray Guns, Grappling Hook Guns, smoke bombs, Tar filled paintball guns, mannequins, body armor, skateboards, net launchers, fire extinguishers, step ladders, marbles, bowling balls, trampolines, shovels, steel chairs, and blankets. Only the crystal ball is missing. The blue circle is a barrel of fencing foils and the yellow rectangle is a banged up motorcycle that while not completely totaled is in pretty bad shape.
  
• Room 5: The security room. It is rather bare, only housing the monitors set-ups to the security cameras and three swivel chairs to go with them.
  

Goal: RETIRE your opponents!
Additional Information:
As a reminder, White Tile areas are out-of-bounds for this match. If you willingly traverse through them you will be retired by a pair of mall cops.
Here is a shortened version of Cairo’s character sheet with all relevant information, the full sheet is linked below
Name: Cairo Satori
Age: 21
Gender: None, whose business is that anyways?
Species: Human
Occupation: Beloved Media Icon
Equipment: The newest smartphone, two sets of wireless earbuds for communicating directly with [Peach Pit] quietly, a bag of weed mints, and a baseball bat.
User Stats:
Strength: 3 (Too much effort to get properly strong- Cairo can throw as much effort into a hit as they need to in order to finish someone off after being brought to near-retirement by [Peach Pit], and that’s about the maximum they need.)
Agility: 2 (Never had to run after or from anything.)
Endurance: 2 (Not one to hold up under sustained pressure for very long, hoping to duck back from any conflicts except where absolutely necessary.)
Conduction: 2 (Able to personally carry their Stand’s damaging energy through them, and has a general knowledge of how to apply it.)
Vibing: 3 (It's for vibe checks- the necessity of finishing an opponent off personally, in a fast and hard strike. The full force of their strength, loaded into one moment rather than a series of fests. Also, they do have good vibes.)
Stand Name: [Peach Pit]
Stand Appearance: On the bulkier side of stand builds, Peach Pit has some resemblance to a knight in plate armor- big, dark metallic pauldrons, a chestplate, an assortment of straps and buckles, etc. The surface of the stand looks very much like a sunset with its colors flipped around. Its face is smooth except for a simple minimalist icon of the sun, and the rest of the head is mostly covered by a knight's helmet as well. A gradient of sorts goes from the head of the stand down to its armored feet, starting with an orange-red and ending in black with white specks like stars in the night sky.
About/Oddities: The stand is dangerous, outright. The manifestation of an incredible will for a very specific life gave it incredibly high offensive might, and although Cairo has depleted its very low ‘potential,’ nothing else has decreased in the slightest.
Additionally, [Peach Pit] is sentient, and thinks of itself as a close friend and bodyguard to Cairo. Despite being able to dish out high damage, it is very much a friendly, calm and collected individual, having respect even for those it has to fight. As such, [Peach Pit] leaves RETIRING opponents up to its user completely. An enemy can be beaten down, but will still be able to pull together and carry on albeit impeded until Cairo personally finishes them off. This isn't simply a choice- if instructed to keep pressure on an opponent who's down but not out, its strikes can indefinitely inflict serious pain and yet never be quite enough to injure a foe to the point where they're considered RETIRED.
Due to the bold weakness in this, for how combat inefficient and easily hurt its user is, Peach doesn't have full damage transference. Instead, it can be destroyed repeatedly- Cairo takes one instance of C power damage upon its destruction, and it can be resummoned from Cairo's position after ten seconds.
Peach's presenting identity has been influenced by Cairo's insistence against defining things that way, to the point of being comfortably seen subjectively as anything. Peach will respond to any pronouns without questioning it.
Stand Stats:
Power: A(The stand can exert a great amount of power in its attacks)
Speed: A (Its movements are very fast and its attacks can travel just as quickly)
Range: B (50 meters)
Durability: E (Subpar durability, however when destroyed the user takes C power damage and the stand can be summoned back to Cairo’s side after 10 seconds.)
Precision: C (Generally decent in its movements, but its projectile attacks only move in a straight line once fired and can only be stored within conductive materials. In non-conductive materials it would keep traveling)
Ability: Peach Pit lacks a complex ability, as far as one would expect. Rather than intricate effects, its hits themselves can simply be conducted through material similarly the way that electricity does, with distinct variation based on the conductivity of the material. Within conductive material, damage is stored up much like a battery - the moment someone touches the "battery", the damage transfers directly to it on the point of contact. This means that if Peach were to punch a metal rod and someone were to touch it, they would feel the full brunt of Peach's attack the moment they do so. A battery remains charged for up to fifteen seconds, and at any point if it hasn’t been touched and discharged already, Cairo can pick any direction from where the battery is in contact with non-conductive materials to activate the next type of attack.
Within non-conductive material, either deployed through battery or direct strike, damage "travels", moving forwards in a straight line at A speed in the same direction it came from. This wave of damage can be seen as it travels, with slight shimmers of light and a crackling sound emanating from where it's currently positioned.
Damage cannot travel further than B range from Cairo.

Team	Combatant	JoJolity
Black Hill Regalia	Arthur Lifeson and Nix Ripa	“The thing in Hayato's hand was definitely a handy cam. It doesn't seem to be in this room right now...” This show is a sweet-sounding idea, but it’s so corrupt to its core that you can’t allow it to spread any further than it has. Destroy as many physical backings of the recordings Cairo has made for their show as you can over the course of your strat!
Being So Normal	Cairo Satori	“I even took a video of the cat-like plant you've got in the attic!” This show… You know it’s been an unsavory road, one you wish you could have managed differently, but the good it can do, the way the world might finally begin to understand the ugly and wonderful truths of Stand Users and appreciate them more as a part of their lives… You will celebrate that. Take creative inspiration from actions that took place in matches related officially to ‘Being So Normal!’ That is to say, these 5 matches, R1M5,R1M23,R1M29,R2M4, and R3M8!

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